55
scarecrow mask
Worth a lookShows a sweet-spot price point ($22.54 avg), but a small market ($11K/yr) keeps it on the watch list.
Avg price
Great$22.54avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$6.21–$73.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Review moat
Good1,476.23avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 147K searches