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scarecrow costume men
Skip itSoft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.66avg listing price — sweet spot $15–$100
Price range
Great$12.22–$61.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great303.25avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$219K$219K/yr · 236K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.0%90-day search growth — must beat 0% to launch