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scapulars catholic
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great450avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.5%90-day search growth — must beat 0% to launch
Avg price
Okay$11.49avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$170K$170K/yr · 491K searches
Price range
Okay$5.97–$19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf