45
scales of justice
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.12avg listing price — sweet spot $15–$100
Price range
Great$10.51–$60.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great269.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 99K searches
Signals High Returns