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sanrio costume
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$37.25avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Great364.39avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.91–$112.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 84K searches
Signals High Returns