35
sand sweatshirt
Skip itSoft demand (-59.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$16.67avg listing price — sweet spot $15–$100
Price range
Great$8.21–$40.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad14,481.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.9%return rate — above 5% kills the launch gate
Market size
Bad$16K$16K/yr · 64K searches
Growth
Bad-59.3%90-day search growth — must beat 0% to launch
Signals High Returns