42
sally wig
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Avg price
Great$17.02avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$13.70–$19.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.1%90-day search growth — must beat 0% to launch
Review moat
Good1,020avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$23K$23K/yr · 34K searches
Returns
Bad12.1%return rate — above 5% kills the launch gate