40
sally costume girls
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.41avg listing price — sweet spot $15–$100
Price range
Great$8.82–$43.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,953.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.5%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 179K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns