39
saint bernard
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible93.61avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.20avg listing price — sweet spot $15–$100
Price range
Good$5.50–$40.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$25K$25K/yr · 55K searches