35
sailor scarf
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Review moat
Great403.11avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay$5.47–$23.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.09avg listing price — sweet spot $15–$100
Returns
Bad6.3%return rate — above 5% kills the launch gate
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 77K searches
Signals High Returns