53
sailor hat
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-35.4% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good540.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.58avg listing price — sweet spot $15–$100
Price range
Good$6.42–$35.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$400K$400K/yr · 739K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate
Growth
Bad-35.4%90-day search growth — must beat 0% to launch