59
safety shorts
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Growth
Great+106.7%90-day search growth — must beat 0% to launch
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Price range
Good$6.71–$35.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,246.94avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$68K$68K/yr · 261K searches