40
safety pin earring
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Review moat
Good854.74avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.41avg listing price — sweet spot $15–$100
Price range
Okay$6.13–$20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 141K searches