35
sadness costume
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Review moat
Great101.81avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.05avg listing price — sweet spot $15–$100
Price range
Great$10.74–$48.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Returns
Bad9.7%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 99K searches