40
running pants for women
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$38.88avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.10–$76.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$123K$123K/yr · 961K searches
Review moat
Okay3,897.44avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.5%return rate — above 5% kills the launch gate
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns