37
running jacket for men
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$38.83avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$17.72–$124.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,293.09avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$13K$13K/yr · 313K searches
Growth
Bad-45.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Returns