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running headband
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$15.86avg listing price — sweet spot $15–$100
Market size
Good$563K$563K/yr · 1.1M searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,074.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.68–$19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality