43
running beanie
Skip itSoft demand (-42.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.00avg listing price — sweet spot $15–$100
Price range
Great$8.49–$34.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$343K$343K/yr · 697K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,497.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-42.0%90-day search growth — must beat 0% to launch