58
rumi wig
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$22.66avg listing price — sweet spot $15–$100
Review moat
Great235.75avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$10.64–$36.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$852K$852K/yr · 1.1M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.5%90-day search growth — must beat 0% to launch
Returns
Bad10.0%return rate — above 5% kills the launch gate