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rumi jacket kids
Skip itSoft demand (-46.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great103.57avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$34.46avg listing price — sweet spot $15–$100
Price range
Great$10.96–$84.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 102K searches
Returns
Bad9.9%return rate — above 5% kills the launch gate
Growth
Bad-46.4%90-day search growth — must beat 0% to launch