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rumi costume
Worth a lookShows a $2.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.5M$2.5M/yr · 8.0M searches
Avg price
Incredible$38.52avg listing price — sweet spot $15–$100
Review moat
Great148.13avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.56–$93.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Returns
Bad7.5%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.3%90-day search growth — must beat 0% to launch