34
rugby shorts
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.49avg listing price — sweet spot $15–$100
Price range
Great$12.24–$50.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,859.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 111K searches