58
ruby
Worth a lookShows a sweet-spot price point ($66.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$66.78avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Growth
Good+48.4%90-day search growth — must beat 0% to launch
Market size
Good$412K$412K/yr · 383K searches
Review moat
Good1,358.3avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.84–$191.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale