50
ruby pendant
Worth a lookShows a sweet-spot price point ($65.61 avg), but prices mostly outside the sweet spot ($7.84–$650.77) keeps it on the watch list.
Avg price
Great$65.61avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good1,079.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$102K$102K/yr · 106K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.84–$650.77cheapest to priciest tracked listing — scored on the share inside $15–$100