53
royal blue polo shirt men
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a small market ($72K/yr) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Price range
Great$9.12–$40.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+41.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,137.06avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 274K searches