50
royal blue formal dress
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but high returns (22.7%) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Avg price
Incredible$40.07avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$11.80–$139.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,627.77avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 555K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad22.7%return rate — above 5% kills the launch gate