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roman helmet
Skip itSoft demand (-39.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great162.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great$52.72avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.33–$119.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$123K$123K/yr · 122K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad7.0%return rate — above 5% kills the launch gate
Growth
Bad-39.8%90-day search growth — must beat 0% to launch