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rodeo wallet
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$41.65avg listing price — sweet spot $15–$100
Price range
Incredible$14.61–$89.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Good$416K$416K/yr · 825K searches
Review moat
Okay1,778.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale