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rockstar costume
Skip itSoft demand (-28.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.15avg listing price — sweet spot $15–$100
Price range
Great$8.87–$49.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good526.66avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$70K$70K/yr · 199K searches
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Returns
Bad8.9%return rate — above 5% kills the launch gate
Signals High Returns