35
rick owens
Skip itHigh returns (12.0%) — this niche doesn't clear our bar today.
Avg price
Great$47.65avg listing price — sweet spot $15–$100
Price range
Great$9.21–$66.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great474.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 404K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad12.0%return rate — above 5% kills the launch gate
Signals High Returns