44
rice hat
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$34.01avg listing price — sweet spot $15–$100
Price range
Great$8.63–$76.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+63.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,331.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay$150K$150K/yr · 358K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Returns