46
rey mysterio mask
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.38avg listing price — sweet spot $15–$100
Price range
Great$8.60–$91.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great247.56avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 127K searches
Signals Out of Stock