23
religious
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Okay1,600.86avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.75avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Price range
Bad$5.44–$16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 204K searches