49
reef for men
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$45.69avg listing price — sweet spot $15–$100
Growth
Great+66.1%90-day search growth — must beat 0% to launch
Price range
Good$9.48–$136.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$117K$117K/yr · 266K searches
Returns
Bad6.0%return rate — above 5% kills the launch gate
Review moat
Bad12,955.69avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Returns