44
reebok
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$51.44avg listing price — sweet spot $15–$100
Price range
Great$15.14–$128.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,747.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 1.1M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale