48
red zip up hoodie
Skip itSoft demand (-24.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.78avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$11.17–$55.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,618.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$87K$87K/yr · 305K searches
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.8%90-day search growth — must beat 0% to launch