50
red vest
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but high returns (11.9%) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$26.49avg listing price — sweet spot $15–$100
Price range
Great$8.33–$107.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,034.09avg incumbent reviews — the moat a new listing must climb
Market size
Okay$192K$192K/yr · 1.2M searches
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad11.9%return rate — above 5% kills the launch gate