53
red umbrella
Worth a lookShows a sweet-spot price point ($23.45 avg), but a small market ($72K/yr) keeps it on the watch list.
Avg price
Incredible$23.45avg listing price — sweet spot $15–$100
Price range
Great$8.99–$50.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad14,247.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 63K searches
Signals No Dominant Brand