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red tutu
Skip itHigh returns (9.1%) — this niche doesn't clear our bar today.
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.85–$27.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$430K$430K/yr · 611K searches
Review moat
Okay1,777.76avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.81avg listing price — sweet spot $15–$100
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Returns
Bad9.1%return rate — above 5% kills the launch gate
Signals High Returns