44
red tie
Skip itHigh returns (7.9%) — this niche doesn't clear our bar today.
Market size
Great$943K$943K/yr · 1.1M searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.16–$36.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.70avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,168.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.9%return rate — above 5% kills the launch gate
Signals High Returns