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red sweatshirt women
Skip itSoft demand (-71.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.88avg listing price — sweet spot $15–$100
Price range
Great$9.52–$38.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$156K$156K/yr · 607K searches
Review moat
Bad4,034avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.2%90-day search growth — must beat 0% to launch
Returns
Bad13.6%return rate — above 5% kills the launch gate
Signals High Returns