42
red stockings
Skip itSoft demand (-56.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.75–$28.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,641.17avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.18avg listing price — sweet spot $15–$100
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$50K$50K/yr · 101K searches
Growth
Bad-56.3%90-day search growth — must beat 0% to launch
Signals High Returns