64
red shirt
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Market size
Great$1.2M$1.2M/yr · 6.7M searches
Price range
Great$6.56–$47.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+33.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,178.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 5% kills the launch gate