46
red scrubs
Skip itHigh returns (12.0%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$23.85avg listing price — sweet spot $15–$100
Price range
Great$8.70–$44.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Bad5,992.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 473K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad12.0%return rate — above 5% kills the launch gate