47
red scarf
Skip itSoft demand (-30.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good$338K$338K/yr · 757K searches
Review moat
Good1,406.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Returns
Bad7.2%return rate — above 5% kills the launch gate
Price range
Bad$4.80–$16.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.4%90-day search growth — must beat 0% to launch