57
red purse
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$26.30avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 3.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,177.86avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.40–$209.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.4%return rate — above 5% kills the launch gate