43
red puffer jacket
Skip itSoft demand (-82.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.34avg listing price — sweet spot $15–$100
Price range
Incredible$22.19–$84.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great21%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good956.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 114K searches
Growth
Bad-82.1%90-day search growth — must beat 0% to launch
Returns
Bad18.3%return rate — above 5% kills the launch gate