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red polo
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a small market ($33K/yr) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$21.33avg listing price — sweet spot $15–$100
Price range
Great$8.80–$46.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Growth
Great+65.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,729.84avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 113K searches