45
red pocket square
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,766.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Avg price
Okay$10.18avg listing price — sweet spot $15–$100
Price range
Okay$5.83–$19.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$37K$37K/yr · 47K searches