44
red pashmina
Skip itHigh returns (7.5%) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$7.98–$30.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,788.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 80K searches
Returns
Bad7.5%return rate — above 5% kills the launch gate
Signals High Returns